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About Fire-CG



Fire-CG is a network of independent consultants with decades of domain expertise in multiple Trade Promotion Management technologies and consumer goods business processes. Fire-CG's consultants have done work for dozens of the largest consumer goods companies in the world, including Meta, Kidfresh, Unilever, Procter & Gamble, Mondelez, InBev, Bayer, Grupo Herdez, Starbucks, Panasonic, Serta Simmons Bedding and Mars.


In 2019, Fire-CG started developing the revolutionary new FireTPM solution on the Salesforce platform. It was designed to be Flexible, Innovative, Rapid and Easy. In 2021, a global multi-billion dollar consumer electronics company implemented the solution in over 24 countries in less than 4 months -- Even with the complexities of consumption based volume planning, automated predictive volume and spend forecasting, triangulation of multiple currencies for a single promotion (Fund currency vs Consumer discount currency vs Customer claim currency), the special handling of VAT in the applicable countries, and moving from a fixed-fund process to accrual funds.

FireTPM Accelerator for Salesforce Consumer Goods Cloud TPM

In 2023, Fire-CG released the FireTPM Accelerator, which is an enhancement to the Salesforce Consumer Goods Cloud TPM solution that enables it to be implemented in half the time with half the consulting resources, which and decreases the traditional implementation cost by as much as 75%.

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